A Beginner’s Guide to JTBD Interviews

Want to understand your customers' needs?

This easy-to-follow guide is all you need to ace JTBD (Jobs to Be Done) interviews. Designed with beginners in mind, it takes you step-by-step through the process - from goal setting and interview prep to execution and documentation.

This guide teaches you to engage with customers in a meaningful way. Instead of selling or demonstrating your product, you'll learn to listen and understand. The focus? Why customers choose or reject your product.

I provide simple instructions to set up interviews, including a starter checklist and open-ended questions. The guide also advises on participant recruitment, whether from your current customers or the wider population.

Get ready to truly understand your customers. Download "A Beginner’s Guide to JTBD Interviews" today and turn your customer insights into powerful strategies for success.